Cicognani engineering is an Italian tube amps, pedals and accessories manufacturer owned by Guglielmo Cicognani. It founded and designed the most famous products in the world of Brutus and Gurus (until 2017) brands. Our products have been chosen and promoted by important artists and recording studios.
In 25 years Cicognani had the pleasure of working with many artists, such as: Phil Campbell (Motörhead), Richard Fortus (Guns N’ Roses), Robben Ford, Alex Stornello, Egidio Maggio (Checco Zalone, Nava), Fabrizio Bicio Leo, Gianluca D’Alessio, Giorgio Terenziani, Joe Stump, Julie Slick, Kee Marcello (Europe), Lutte Berg, Michael Lennon, Miky Bianco, Roberta Raschellà, Ruggero Robin, Thomas Berge, Tony De Gruttola, Tullio Ferro, Will Neruwe.
Cicognani engineering was born with the specific task of planning, study, design and production. Guglielmo was involved as a guitar tech, guitar sound consultant in the stages of the major events of the period.
Guitar tech on Gatto Panceri Tour 1998 specially to the guitar player Walter Vincenti.
Guglielmo has had the pleasure of being consultant and guitar tech of the producer Michele Centonze during these years. A very special memory is certainly Jovanotti’s Capo Horn Tour ’99.
He was involved also as a guitar tech and guitar sound consultant of Mike Giuliani in the Squerez Tour of Lunapop.
Also in the early 2000’s the Guru was involved as a guitar tech and guitar sound consultant in various stages of the major events of the period; we proudly remember an edition of “Pavarotti and Friends” where we had the pleasure to met the “Maestro”.
In 2002 we had the pleasure of designing and creating the electronic launch of the audio-video spot for the first Ferrari official Store in Maranello. The Store is equipped with a new audiovisual system created exclusively for Ferrari, which takes advantage of the special automated management of Mbva sounds and images, enveloping the public with special visual and sound effects that give the impression of being truly at the racetrack.
With Donato Begotti and thanks to one of my crazy intuitions, BRUTUS was born, a small, light two-channel head, with a power of only 11W in class A able to scream to the world the birth of the first “rock in low power head”; subsequently taken as an innovative reference and re-proposed by most of the competing producers.
The increasing demand for CICOGNANI and BRUTUS products combined with the desire to concentrate all my strength towards the purely technical part directs me to a choice of collaboration with FBT Elettronica, a historic Italian company that has been present on the international market for years.
With FBT an intense path where innovations such as “Imperium H150” mature in the catalog, the first “Guitar All Valve Amp” all memorable but with a completely analog signal path and subsequently “Imperium Luxury”, as an evolution of the previous version characterized by a single large knob that in a simple and intuitive way allowed to control all its functions.
Involved as a guitar tech and guitar sound consultant of Peter Cornacchia and Stefano Calabrese in the Re Matto Tour of Marco Mengoni in 2010. Given the excellent experience also in the 2011 I followed them in Solo 2.0 Tour.
The collaboration with FBT ends in 2012 in order to leave room for the birth of a new project of mine in total autonomy. A new idea a new brand called GURUS (Slang of my nickname “The Guru”), following a new story. It starts with a small range of pedal effects and tube amplifiers where innovation on the latter consists in being able to interface smartphones, tablets, PCs, in order to make the most of these external devices such as sound banks.
A new era opens a new collaboration with Positive Grid, an American company owner and leader of the well-known amply and effects simulation software called JamUp which integrates the sounds of GURUS NAKED together with the older ones and which in the past have written the most beautiful pages of the international discography. An acknowledgment that fills me with enormous joy is having long been in first place in the sales chart on the sound downloads of my NAKED.
The GURUS brand is ready for new challenges and to expand its market around the world. In 2014 was born the GURUS SRL company with two new partner: Chicco Bellini and Alberto Pagani. It focus shifts more to pedal effects and accessories where he receives international awards and merits with the products I have studied.
“Present in over thirty-five countries around the world today it is a reality that is beautifully represented by the best international artists, recording studios and guitarists… and I’m very proud of it.”
“I designed the DoubleDecker to offer the main plexi sounds in a single pedal. This pedal integrates two different overdrives, a full effects loop, a solo boost and a fully analog switching system. This product has been appreciated all over the world and used by many important artists and I’m proud of it.”
Guglielmo Cicognani leaves the now mature GURUS SRL to continue with a new story, new motivation and in total autonomy by proposing a renewed and even more performing range of products. The commitment is to satisfy all those who have expressed their desire to have a product conceived, designed and built only and exclusively in Italy.
After the success of our Boutique Series we decide to launch a new challenge: POMPEII PE603. It’s an echo unit that aims to revive the emotions of the past but in a smaller pedal and with improved sonic performance. Tonewise the PE603 provides from classic slap-back to up to 740mS delay.
New idea and new line. TIMELESS SERIES is equipped with true bypass switches in order to guarantee the maximum transparency of the bypass signal and a hi quality tube. We have designed a new circuit around an innovative, compact, practical and robust chassis. The hand drawn pcb integrates a voltage booster stage able to the valve to ensure a greater signal dynamics.